As indicated in this video link, it doesn't matter WHO inspires change and causes special moments to be built with your customer base, just that the attempt by SOMEONE is being put into practice...
If clicking on the hyperlink below doesn't access the video, then please cut and paste it into your web browser to view.
http://www.godtube.com/watch/?v=F0JFCMNU
I hope Johnny's story touches a special place in your heart as it has mine. I also hope that it is the thing to realize that if you think of your customer while keeping your approach simple, you will most likely be able to produce the type of widespread change and customer loyalty he was able to generate...
Remember, all he did was have a good, sincere heart and he began by simply asking himself, "What can I do?!"
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